Keep an open mind: By keeping an open mind, it allows you to see what others may miss.
Remain objective: An open mind does not mean compromising reality or throwing out science books.
Always tell the truth: Honesty is the best policy; never be afraid to report results that are negative toward your quest.
Learn & Educate: Learning is a lifelong process. It starts the day you are born and continues until the day you die. Educating people about what you have learned and discovered is a responsibility, not an option.
Be Fearless: Being Fearless means calling out hoaxers, flawed logic and pseudo-science. It also means engaging alternative theories, and skeptics in a productive manner.